Posted by: Kath Usitalo | April 19, 2010

Lights! Camera! Pure Michigan Action!

Paige and Tucker at Piers Gorge, in the Upper Peninsula (they're not in a Pure Michigan ad but they're cute enough that they could be---don't you agree?)

They make you laugh, they make you cry. The ads promoting the Great Lakes State as a year ’round travel destination have scooped up awards and won hearts.

Those who are fascinated by what Forbes named as one of the top 10 tourism marketing campaigns of all time will want to follow Pure Michigan Premiere Week beginning April 19 at the Pure Michigan Connect blog.

Today: Get a behind the scenes look at the making of the TV commercial titled “Fresh.”

Bart Stupak has just a little time left in Washington, but the "Fresh" Pure Michigan ad is not about the representative who will take his place ( photo)

(No, it is not about the new blood who will represent Michigan’s 1st District in U.S. Congressman Bart Stupak’s seat in Washington next session.)

Bring your own popcorn.



  1. Yes indeed – Paige and friend should be the lead photo for the campaign….what a shot! 🙂 Has she decided on a college yet?

  2. Ha, ha, I was embarrassed when my mom would say stuff like this to the coffee klatch; now I’m sharing it on the www!

    We still have a few colleges to check out; Michigan State has a design program that looks good; we need to visit.

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