Posted by: Kath Usitalo | March 21, 2011

A Pure Michigan Gathering

Lake Michigan

It’s that time of year—the annual Governor’s Conference on Tourism is in Kalamazoo, enjoying a record breaking attendance of over 600 hospitality industry folks from across the state.

I look forward to the opportunity to connect with others in the travel biz and to learn what’s happening around the state. Spirits are up, optimism is in the air.

Governor Rick Snyder spoke briefly and received a rousing welcome thanks to his support of the Pure Michigan advertising campaign and the second largest industry in the state.

One happy announcement: the Pure Michigan Facebook page now has more than 200,000 fans—by far the largest fan base of any state tourism effort in the nation. If you’re not already signed on, click here to join the crowd and help push it to a quarter million.



  1. Wish I were there! Let us know of interesting news….

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