Someone at the state’s Travel Michigan office had to rearrange the trophy shelf to make room for five more Mercury Awards from the U.S. Travel Association and the National Council of State Tourism Directors.
The Pure Michigan campaign was just recognized for best state tourism television advertising, best state radio advertising, best social media presence, best partnership advertising program and best public relations effort.
The PR prize is shared with the State of Wisconsin for the “Who’s the Real Mitten State?” uproar late in 2011.
Since it debuted in 2006 the Pure Michigan campaign has earned 15 Mercury Awards in addition to other kudos. The radio and TV ads feature the voice of Michigan actor/comedian Tim Allen; the program is the work of the folks at the Birmingham, Michigan office of McCann Erickson.
There’s still time this season to hit the beaches!
Visitor Info Click: